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Find on Bookshop.orgThe short version
A practical guide to discovering products that create customer value and business value, with frameworks for integrating customer research into weekly rhythms.
- Category
- Product
- Recommendation
- Essential
Where it helps
Problems this book can help with.
- 01 Product teams disconnected from customers
- 02 Discovery happening only at project kickoff
- 03 Not knowing how to structure customer conversations
- 04 Struggling to connect research to decisions
- 05 Opportunity backlogs that don't drive outcomes
Main ideas
What I took from it.
- 01 The continuous discovery framework for weekly customer contact
- 02 Opportunity Solution Trees for visualizing the problem space
- 03 Interview techniques that uncover real needs
- 04 Assumption testing to reduce risk before building
- 05 How to prioritize opportunities based on outcomes
My review
Why I recommend it.
Teresa Torres provides the most practical framework for making discovery a habit rather than a phase. Her Opportunity Solution Tree has become a standard tool for product teams.
I recommend it to product managers who want customer contact to be part of the week, not a research phase that happens once per project.
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