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I turn ideas into products that people can use.

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Discovery & Validation

Research-Driven Opportunity Sizing

Size product opportunities with evidence, explicit assumptions, ranges, and sensitivity analysis, so estimates improve decisions rather than decorate pitches.

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Featured project

Chroni

An emergency-preparedness app for families, with personal plans, supply tracking, and crisis guides that remain available offline.

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Topics I write about

Start with the question you have.

Browse articles on strategy, discovery, delivery, measurement, leadership, and technical product work.

Product Strategy

Articles about markets, goals, priorities, roadmaps, and deciding what a product team should — and should not — work on.

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Discovery & Validation

Find out what users need, test the riskiest assumptions, and decide what is worth building.

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Design & Delivery

Design useful experiences, work well with engineering, and move from an idea to a reliable product.

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Measurement & Growth

Choose useful metrics, understand user behaviour, run sound experiments, and find practical ways to grow a product.

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Leadership & Organisation

Handle stakeholder expectations, develop teams, communicate decisions, and improve how the organisation works around the product.

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AI & Technical Product

Articles about AI, automation, data platforms, technical systems, and the product choices that come with them.

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