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Book 019 · UX / Design

This Is Service Design Doing

by Stickdorn et al.

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The short version

A hands-on service design reference with methods, workshop formats, and case studies for improving services.

Category
UX / Design
Recommendation
Recommended

Where it helps

Problems this book can help with.

  1. 01 Designing touchpoints without considering the full service
  2. 02 Siloed thinking that creates fragmented experiences
  3. 03 Not knowing how to facilitate design workshops
  4. 04 Struggling to implement service improvements
  5. 05 Lack of practical tools for service design

Main ideas

What I took from it.

  1. 01 Core principles and mindset of service design
  2. 02 Research methods for understanding service experiences
  3. 03 Ideation and prototyping techniques for services
  4. 04 Facilitating effective design workshops
  5. 05 Implementing and measuring service improvements

My review

Why I recommend it.

The follow-up to “This Is Service Design Thinking” focuses on practical application. Its 500-plus pages collect methods, workshop formats, and case studies in one place.

I recommend it to teams that need to look beyond a single interface and improve the service around it.