045
Design & Delivery
9 min read
Information Architecture Patterns: Design for Findability, Not Menus
Choose and test information architecture patterns around how people find objects, recover from wrong turns, and keep working as a product grows.
The journal
Product notes for people who build.
Practical essays on product strategy, discovery, development, technology, and the work of turning ideas into useful products.
044
Discovery & Validation
13 min read
Continuous Research: Manage Evidence, Not an Interview Quota
Run continuous research as an evidence flow: prioritise open decisions, control research WIP, cover missing users, expire stale findings, and change work.
043
Leadership & Organisation
11 min read
Executive Communication: Make the Decision Inspectable
Communicate product decisions with a clear ask, stable evidence, honest uncertainty, visible trade-offs, and a record that survives the meeting.
042
Measurement & Growth
12 min read
Funnel Optimisation: Build a Decision Model, Not a Leak Chart
Build a defensible product funnel by defining its population, paths, clock, evidence limits, downstream outcomes, and decision before optimising a step.
041
Product Strategy
12 min read
Product Portfolio Optimization: Fund the Next Decision
Manage a product portfolio by exposing shared constraints, evidence, interactions, and opportunity cost, then fund the next decision.
040
Discovery & Validation
9 min read
How to Approach Assumption Mapping Systematically
Turn hidden product beliefs into an evidence plan: identify what must be true, rank assumptions by risk, and test the one that controls the next commitment.
039
Leadership & Organisation
12 min read
Culture Building: Change What the System Teaches
Turn a cultural ambition into observable behaviour, credible reinforcement, safe challenge, and evidence that reveals what the organisation is teaching.
038
Leadership & Organisation
9 min read
Team Development: Build Capability Into the Work
Develop a product team by transferring judgement through real decisions, deliberate practice, clear authority, and evidence of growing capability.
037
Product Strategy
11 min read
Product Value Creation: Make the Mechanism Visible
Define product value as a contextual change for a specific actor, expose its mechanism and burdens, and gather evidence that supports a strategic decision.
036
AI & Technical Product
11 min read
AI Product Strategy: Build a Learning Advantage, Not an AI Feature
Choose AI bets by the learning advantage they can create: define the user decision, evidence loop, economics, operating limits, and proof required to scale.
035
AI & Technical Product
12 min read
AI User Experience: Design for Judgment, Control, and Recovery
Design AI features around user decisions: set the system’s role, expose useful evidence, support correction, and evaluate reliance as well as output.
034
AI & Technical Product
9 min read
Workflow Automation for Product Teams: Design the Contract Before the Flow
Treat every automation as an operational promise: define its trigger, authority, decision boundary, recovery path, owner, and evidence before choosing a tool.
033
Leadership & Organisation
11 min read
Customer Success and Product: Turn Account Work into Product Capability
Separate account recovery from repeatable product capability, preserve customer context, test value, and expose the service burden behind outcomes.
032
Leadership & Organisation
11 min read
Remote Product Management: Design the Decision Path
Run distributed product work without meeting sprawl: design decision paths, response windows, evidence hand-offs, synchronous moments, and durable context.
031
Product Strategy
11 min read
Market Analysis for Product Managers: Read the System Before You Choose
A decision-led guide to market analysis: define the boundary, understand customers and alternatives, map market forces, and turn evidence into a product choice.
030
Leadership & Organisation
11 min read
Cross-Functional Collaboration in Product Management
Design cross-functional product work around shared decisions, clear authority, useful conflict, and the expertise needed for better outcomes.
029
Measurement & Growth
8 min read
Making Smart Decisions: A Practical Guide to Data-Informed Product Management
A practical guide to combining product analytics, user context, and judgement so evidence improves product decisions instead of replacing them.
028
Product Strategy
9 min read
Business, Strategic, and Product Goals: How the Three Levels Connect
Connect business, strategic, and product goals in a traceable chain from company result through strategic choice to customer outcome.
027
Product Strategy
12 min read
Create a Credible Product Roadmap in Four Weeks
A four-week process for entering an existing product, exposing commitments and uncertainty, and publishing a first roadmap argument others can challenge.
026
Leadership & Organisation
8 min read
Managing Stakeholder Expectations: A Practical System for Product Teams
A practical system for mapping stakeholder expectations, making decisions, communicating uncertainty, and resetting plans without losing trust.
025
Product Strategy
9 min read
Product Growth Strategies: How to Choose the Right Growth Path
Choose the right product growth path: deeper adoption, a new market, a new product, or diversification, then turn it into measurable action.
024
Product Strategy
11 min read
The Cost of Being Wrong
Match product evidence to consequences, exposure, reversibility, and delay, then reduce the commitment when certainty is unavailable.
023
Discovery & Validation
12 min read
User Feedback in Product Decisions: Represent, Do Not Count
Include user feedback in product decisions without turning requests into votes: map representation, type the evidence, preserve conflict, and record judgement.
022
Product Strategy
12 min read
Turning Product Vision into a Roadmap That Supports Decisions
Connect vision to strategy, outcomes, opportunities, and sequenced bets—then show timing, evidence, dependencies, and commitment without disguising uncertainty.